Marketing Plan for Travelodg

Question: Depict about advertising techniques of Travelodge? Answer: Presentation: Travelodge is a privately owned business, which works in the lodging business all through the United Kingdom. Travelodge is positioned the second biggest in the economy lodging area and it is likewise the third biggest inn regarding rooms it has. Travelodge has 31,600 rooms in its lodging according to the information until 2010. The United States activity and the United Kingdom of Travelodge have separate tasks. In 1980, Lord Forte got it and again opened a branch in Britain. It claims 380 branches in United Kingdom, Ireland, and in Spain. The lodgings altogether have 20,000 rooms because of which it has become the third biggest inn networks in the United Kingdom. It has a worker number of 5500. The organization asserts that 16.5 million guests remained in their inns in the previous year. For the most part all the reservations are done through online mode. Circumstance investigation: The circumstance investigation of Travelodge will incorporate a systematic investigation of its Micro and Macro condition. Circumstance investigation will likewise uncover the interior and administration portrayal. Out of all the advertising blend item, place, value, advancement Travelodge underscores on cost. It has accomplished market administration simply because of this factor of evaluating (Clow Baack, 2012). Large scale condition: 1. Financial: Travelodge is a spending inn with numerous offices like a 3 star inns. This is profiting the organization. The economy can have a little effect regardless of whether the economy is at emergency, Travelodge is sure to make profits.2. Ecological: The organization has confronted numerous protests as being non-condition agreeable. In the year 2007, the Hotel was likewise punished for adding to air contamination by radiating carbon by over the top use of forced air systems in the lodgings. The organization needs to make certain strides with respect to this. This can be gone before by being wary in their vitality utilization (Dahlstrom, 2011).3. Mechanical: The adjustment in innovation doesn't bigly affect the organization as it isn't and IT empowered organization. The innovation that they are utilizing is simply by utilizing PCs, PC, and the comforts in the rooms (Kotabe Helsen, 2011).4. Political: The representatives in the business are requesting a few changes in the worki ng conditions, security of the representatives and enactments however Travelodge has a lower pace of turnover and the representatives are increasingly faithful to the client. The world of politics influences the business associations. Travelodge will be influenced by the enactments taken by the Government. The political elements influence the matter of the lodging business. However, UK is a generally free market economy and the Government measures are supportive of the private division. The political variables are good for the development of Travelodge. Anyway the presentation of Digital Economy Act of 2010, the parliament has acquainted a few measures with lessen the criminal operations utilizing web. This may place the lodging business in a disadvantageous circumstance as the majority of the inns offer web association liberated from cost to the customers. Smaller scale Environment: 1. Clients: Travelodge has an extremely extensive rundown of cheerful and fulfilled clients. It offers a wide scope of bundles for its rooms. They likewise advance their offices of accessible rooms with helpful booking system.2. Rivalry: Despite of the insecure idea of the economy, Travelodge has kept up itself to be one of the major financial inns in the United Kingdom and Ireland. It has association with numerous different firms like the Diners club, Virgin wines and so on which gives the clients limits and this is the thing that separates it from its rivals and gives it an edge over them.3. Representatives: The Company has a decent line of working experts. The center level representatives are for the most part from accommodation foundation. The productivity of their workers has taken the organization to this stature (Kotler Keller, 2012).4. Publics: Travelodge has a total site, which is a mode for their showcasing. On the site, Travelodge advances their administrations, data of th eir Green program so as to turn into an earth well disposed organization (Kotler Keller, 2012). SWOT Analysis: Quality: 1. The rooms are reasonable and in great condition which pulls in clients without any problem. These moderate costs are its primary showcasing methodologies. These systems draw in the clients consistently. The organization guarantees that around 16 million individuals remain in the Travelodge lodgings each year.2. It offers its Business account card for its business voyagers and it offers helpful and quick reserving to them (Sheehan, 2011).3. The organization is additionally dedicated towards keeping up a perfect and solid condition. Travelodge has spent a measure of 25 million on promotion to rouse the individuals of Britain to keep up a solid domain (Dines, 2014). Shortcoming: 1. Travelodge doesn't furnish its clients with room administration, doorman administration or an attendant service. This is a deficiency of a spending plan hotel.2. The lodgings are not perfect for gatherings or capacities. They are regularly voyagers arranged and don't center to expand.3. The lodgings are not all that very much designed and stylish. This is on the grounds that the rents are less. This doesn't imply that the inns are messy. They are all around outfitted and modern. Dangers: 1. There are other monetary lodgings too with better offices at a similar expense in Britain. The clients can get pulled in to those lodgings as well. The opposition is excessively high in the industry.2. Travelodge has a picture to suit clients with less spending plans yet the economy is inclining upwards and individuals are acquiring more which thusly has made them lease great and sumptuous inns. This can be a danger to the organization.3. The organization concentrates just on the voyagers with low spending plan and less remain. They don't have any designs to grow the idea of the business. They would prefer not to expand or change the idea of the administrations. Openings: 1. The organization can grow in abroad. They are focussed just in the U.K/Ireland. They should attempt to concentrate on other European market on the grounds that the explorers from all round the globe stay with different nations in Europe.2. In spite of the fact that, the organization has numerous associations with different firms however in growing such relations the firm won't lose anything. It would be entirely beneficial for the organization to extend its association with different firms. Contenders investigation of Travelodge, Premier Inn, Holiday Inn: Travelodge is the second biggest inn network in the United Kingdom. Chief motel is its first and Holiday hotel is the second huge contender. Travelodge has inventive administrations. The low and reasonable costs are its fundamental advertising technique. It fulfills its clients by giving great incentive to the cash that they put in Travelodge (Travelodge.co.uk, 2015). Head motel additionally has a similar scope of administrations at similar costs however notwithstanding that, Premier hotel likewise designs trips for it outside sightseers which neither Travelodge nor Holiday motel accomplishes for its clients. The recurrence of commercials of Premier motel and Holiday hotel are likewise more than Travelodge. Be that as it may, Travelodge make appealing and client arranged ads The contender examination should be possible by utilizing the Porters model. The level of contention The contention and rivalry is wild in the lodging business in UK. Travelodge gets extreme rivalry from Premier Inn, Holiday Inn and other inn networks in UK. Travelodge has been contending with them for significant stretch. Danger of passage Travelodge has been in the lodging business for quite a long while. Despite the fact that the inn business in UK is a worthwhile business, it is extreme for the new inn networks to set up themselves. Another contestant won't have the option to set up themselves as large players. Danger of substitutes Travelodge utilizes recreational vehicles so as to build up itself in the inn area in UK. In any case, Travelodge faces the danger from the substitutes. The clients may look for less expensive other options. In any case, Travelodge offers elevated expectation administration at modest costs. In this way the danger of substitute is low. Purchaser power The intensity of the purchaser is low in Travelodge since it offers convenience at modest costs. In this manner the dealing intensity of the purchaser is less as they are happy with the valuing methodology of Travelodge (Grundy, 2006). Provider power - The intensity of the provider in the lodging business is low as the provider don't have self-governance. There are huge quantities of providers and there is large rivalry among the providers so the haggling power is low (Karagiannopoulos, Georgopoulos and Nikolopoulos, 2005). Showcasing procedures of Travelodge: The advertising procedure of Travelodge mostly centers around advancement of its fundamental highlights and specialities. The organization centers around great offices at truly moderate and low costs. This draws in the sightseers since they give great offices at a modest rate. The advancement of its modest rates has made it conceivable to draw in remote voyagers as well. There are different inns too with same offices and costs yet separates it from them are its advancement exercises and client connections. The relationship with the clients makes the outing paramount for the sightseers (Travelodge.com, 2015). The 7 Ps of advertising model can be utilized to break down the showcasing techniques of Travelodge. Item The need of the clients can be met by offering significant items to the clients. Travelodge can expand the quantity of rooms accessible as of now for the clients so as to deliver to their requirements. They have wanted to open new chains of lodgings across UK so as to meet the desires for the clients. Computerized correspondence can be presented by Travelodge so the clients can book a seat in the café with a solitary snap utilizing the assistance of advanced media. For this reason the site of Travelodge must be created. The site should show the essential data with respect to the boo

Personal goal and professional goal Essay Example for Free

Individual objective and expert objective Essay Present an explanation that talks about your vocation objectives, just as the elements that drove you to choose the Mid-Career MPA program as a methods for advancing your own and expert objectives. Be as explicit as conceivable in depicting how your normal course of study will empower you to expand on your earlier expert experience and accomplish these objectives (750 word limit). Monetary turn of events and government assistance of the individuals are the regular fit with my character qualities from my youth which permitted me to pick the most elevated level of Federal Civil Service Examination of India and got chose in this legitimacy based serious assessment. Applicants with various To get the mix of the considerable number of fields I was the class screen up to class fifth; class president from sixth to eleventh class to lead the week by week discusses, secretary of the logical society in school, in Students’ Association at Indian School of Mines, club secretary in Ordnance Factory, and secretary, Residence Welfare Association. I was in National Cadet Corps and Junior Red Cross Society. In the wake of finishing the tutoring and graduation with merit grants I joined Indian School of Mines, the chief Institute for Earth science for Masters in applied Geology through national rivalry. Chosen in National Education Test of UGC and with a grant from Council for Scientific and Industrial Research I finished M. Phil. At first, 12 years I have worked in center level administration in different Defense creation units principally in the field of Administration, Industrial Relations, Human Resources, Estate and store. I got one year presentation in approach issues in Higher Technical Education. As the head of Coal Mines opportune Fund Organization (CMPFO) for a long time, I looked to improve the open help to profit 7.5 lakh coal laborers in the field of fortunate assets and annuities getting changes a crucial. SAP ERP was actualized in the association which was first in govt. office in India. A seat mark was made in connecting with numerous Fund Managers prompting straightforwardness and reasonable rivalry. I had the presentation of Board level administration in Mineral Exploration Corporation restricted, a dish India Company as Director. Four years under my initiative, as the nation head of computerization at Employees’ Provident Fund Organization (EPFO), the association changed from manual condition to completely mechanized framework. All receipts and installments of PF and benefits became internet making the life of 50 million poor laborers simple expelling all paper returns. The cooperations are presently through web and SMS lessening the footfalls of laborers and managers in EPFO workplaces. 6 years, while working with the Federal Ministers for Water Resources, Rural Development and as the Director in coal service of Government of India, I have effectively taken part being developed of full scale level strategies, its plan and usage. To give some examples are; the National Water Policy, Land Use Policy for Inclusive Economic Development, Drinking Water and Sanitation, Corporate Social duty in coal part, re-commitment of ex-administration staff in coal transportation, Poverty Eradication through National Rural Employment Guaranty Act to meet the Millennium Development Goal, program were gigantic activities of the Government. I have assumed significant job in the arranging and checking of execution of such strategy choices. Furthermore, I have been profoundly occupied with my warning job to the pastors to address the political and other financial improvement issues of the distinctive political areas of India. Presently I am working in top level administration of Ordnance Equipment Factory, a Defense creation Unit of India. The Mason program is planned to give the logical and authority abilities to actualize significant social and financial change. It has the meetings on experience sharing, vital administration, correspondence, and arrangement dynamic. The educational plan likewise incorporates the applied financial aspects, quantitative investigation, political organizations and globalization. My broad involvement with numerous jobs in various government divisions of India will give a solid match to contribute during the MPA program as a Mason Fellow. My inside and out information in significant surges of open work will additionally permit me to perform viably during my scholarly work at Harvard. I have solid reputation of having created and encouraged upgraded level of association and participation between the partners occupied with the quicker financial development of India. I have shown authority aptitudes by starting a few joint foundation improvement exercises with government, which all will be sharpened through a proper presentation to a MPA program at Harvard. I have envisioned and sought of late to be a Mason Fellow and would achieve my own objectives of doing open great with improved information and ability. I look to join a mid profession the executives course in open organization to hone my thoughts in consonance with the developing National and International Economic Scenario. I unequivocally feel MPA under Mason Program, would give me this chance to redesign my ability and outfit me with most recent administration procedures. As I develop in my vocation, I would be required to assume greater liability and be related in significant strategy making issues in govt. in the nation.

Brand Management Mid Term Study Guide free essay sample

The test will have a blend of numerous decision questions and short answers, with a higher all out number of focuses for short answer questions. NOTE: Anything and everything shrouded in class (through talks, conversation, articles, exercises, and so on ) as well as posted on Blackboard, are potential test material. The points recorded beneath can be utilized as a Study Guide. Notwithstanding, from a test perspective, that doesn't block the other material canvassed in class. Prologue to Basic Issues: characterizing a brand; new difficulties; the idea of brand value; steps in the vital brand the executives procedure. Marking Innovations and New Products: Issues in marking developments; various choices in naming another item/advancement; turning out to be brand models; first mover issues; purposes behind new marking advancements to succeed versus come up short; explanations behind marking an advancement. Brands, Branding, and Meaning of Brands: Brands and upper hand; brand story/which means; brands and upper hands; marks as signs of item quality; structuring marking procedure. We will compose a custom paper test on Brand Management Mid Term Study Guide or on the other hand any comparative point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Brand Positioning: Defining similar casings of reference; issues identified with PoP and PoD; brand situating; item classification enrollment; challenges in situating; center brand esteems; brand mantras. Brand Extensions and Brand Portfolios: When are brand augmentations proper? When are they fruitful/ineffective? Points of interest/detriments of brand expansions; key parts of brand portfolios; rules for chopping down brands and brand augmentations from a portfolio. Overseeing Brands after some time: Long-term versus momentary foci and the related procedures; renewing a blurring brand; improving and strengthening brand picture after some time. HBS Cases: You ought to be comfortable with the ideas/rules that we examined in class with regards to the HBS cases, for example, customary versus non-conventional marking methodologies and breakaway situating procedure.

Benefits and Drawbacks of Being a Twin Essay - 550 Words

Benefits and Drawbacks of Being a Twin (Essay Sample) Content: Emma KathoniTopwriterslistSample paper11th February 2015Benefits and drawbacks of being a twinTwins stir different emotions to different people. Some people find it amusing to see identical people with similar features walking around with probably similar walking style and voices. One of the thrilling mysteries linked with twins is that they share a unique connection afar that of normal siblings. While the twin connection is a unique element of their special connection, at times it is gifted with unusual supernatural elements. There is a lot of subjective data to support the notion; almost every set of twins can recount a story. Even so, being a twin has its advantages and disadvantages.Firstly, twins are capable of developing trust between them. The possibility of sibling rivalry is minimal because the children develop comfort that each other from the time they were born and they feel curtailed without one another. They learn to share things and space mostly because they end up liking the same things because friends and family offer them identical gifts. Also, in kindergarten, twins someone who offers them feeling of security as they tend to protect each other. These early years are crucial in developing self-confidence of a child when the twin is nearby for support and enjoy joint victories and failures (Sabroe, Inger 35).Brain (307) noted that, most twins are very good friends and enjoy being in each otherà ¢Ã¢â€š ¬s company. Their pool of associates is normally higher than that of other children as they share various acquaintances from different places. Maybe, it is this strength of friendship that brings others to the twins. This friendship tends to bring them together, and they can assist each other whenever one faces hardship of any kind. Research shows that being a teenage twin promotes a twinà ¢Ã¢â€š ¬s popularity.However, one of the main drawbacks having a twin is that, society sees the twins as one person in most cases. They migh t call twins not by their names, but as "the winsà ¢Ã¢â€š ¬Ã‚ , and this affects twins because they are not capable of having their identity. Brain (308) also says that, twins who are brought up in an environment where one twin is referred as the good and the bad twin may dislike each other. This may be as a result of one of them being upset because they do not get similar treatment as other children. In addition, twins might feel outshined by their counterparts and incapable of establishing a niche in life that is distin... Benefits and Drawbacks of Being a Twin Essay - 550 Words Benefits and Drawbacks of Being a Twin (Essay Sample) Content: Benefits and drawbacks of being a twinName:Course:Tutor:Twins refer to two people born at the same time of the same mother. Statistics show that over 340 500 babies are born daily globally, with 2245 of these babies estimated to be twins. There are two types of twins; identical and fraternal. Identical twins have a striking resemblance and can be easily confused, whereas fraternal twins differ in appearance. In order to understand twins further, this paper aims to explore and demystify the benefits and drawbacks of being a twin, (Berns, 2010, p.98). One of the key recompense is that a twin gets someone who understands and gives them company. Being born at the same time and sharing a common bond, contributes to this fact significantly. From a scientific point of view, scientists allege that twins enjoy a telepathic form of communication. If one twin gets hurt or feels any form of pain, the other party also fills the same. This in essence aids in healing due to the unde rstanding shared. As a result of telepathic communication, the twins also develop and share intuitiveness. This leads to them being closer and averting differences arising from blood relations, (Davis, 2004, p.64). Close observations show that twins are able to share clothes and even switch places arising from their resemblance. In case one twin is poor in a certain subject, the other person can take their place in class during exam time. This can easily be referred to as a case of necessary evil. Although it is not encouraging, it benefits the weaker party. As a result of being born together, twins tend to grow and develop at the same rate. Consequently they can easily share such necessities as clothes and friends, (Berns, 2010, p.98). All that glitter is not gold. Being a twin has its own downside. Most parents, relatives, friends or acquaintances constantly compare twins. For this reason, they are always in antagonism between them. This can ulti mately lead to the development of strong sibling rivalry. Another disadvantage is the fact that, in case of identical twins, they get mixed up a lot. If one party commits a crime he or she may end up unpunished for it, and the sibling takes the blame for it. Misjudgment of character then follows the mixing up, (Davis, 2004, p.64). Nowadays privacy is immensely valuable to a person. However with twins, it practically becomes valueless. This is due to their resemblance and telepathy which makes it hard for one party to hide almost nothing from the other. In some instances, a lady may be asked out by a gentleman, but turn him down. The other twin may later be approached by the same person due to resemblance and end up accepting the offer leading to mistaken twin identities. Twins u...

The Crisis of the British Empire Essay - 1260 Words

The Crisis of the British Empire Beginning in 1754, two years later the French and Indian war spawned what is known as the Seven Years War in Europe. Attempting to gain control over the Ohio River fur trade, the North American French colonies in alliance with the American Indians attacked British troops along the western frontier. The war ended in 1763, forcing France and Spain to cede their regions of North America to the British empire (namely, Canada and Florida). This acquisition and the resulting withdrawal of Spanish troops weakened the escaped slaves defense in refugee camps stationed in the Florida bayous. By 1768, the British parliament had established multiple taxes on trade in the North American colonies and†¦show more content†¦African Americans used these concepts in their appeals for freedom. African Americans in the Revolution As the revolution began to spur talk of liberty and anti-slavery sentiment, African Americans were optimistic that this would enable the white patriots to realize that the institution of slavery contradicted their ideals. An instance of African American activism occurred in 1766 when a procession of slaves marched in Charleston, South Carolina. Throughout the low country of South Carolina and Georgia, large numbers of slaves continued to escape during the 1760s and 1770s. Since 1701 slaves had formally sued the courts for their freedom, but during the revolutionary era they relied increasingly on fundamental ideas of equality to support their cases. African American petitions for liberty also adopted these principles of equality. Neither were African Americans absent from revolutionary demonstrations; in 1765 black men protested the Stamp Act in Boston, rioted in 1768 against British soldiers, and fought alongside Crispus Attucks in the 1770 Boston Massacre. Black Enlightenment Both the Great Awakening and the Enlightenment contributed to the distinction of African American intellectuals during the late 18th century. Phillis Wheatley Phillis Wheatley arrived in Boston at around age eight during the year 1761. An avid reader, she rapidly learned the English language and was writing poetry by the time she turned thirteen. A compilationShow MoreRelatedThe British Empire And The Colonial Crisis854 Words   |  4 PagesThe British Empire and the Colonial Crisis Starting in 1754, the Seven Years’ war began and led up to a sequence of events involving the Parliament. The Parliament is the highest legislature in Great Britain and consisted of the House of Lords and House of Commons. The Parliament made three acts because of the Seven Years’ war, which affected the colonist greatly. The three acts made by the Parliament included the Sugar Act, Stamp Act, and the Tea Act. The Parliament made the acts to resolve issuesRead MoreThe Fall Of The Second British Empire1702 Words   |  7 PagesThe Second British Empire was once so large it was said that â€Å"The sun never sets on the British Empire†. The Second British Empire refers to British rule after 1783. Following World War I, the Empire was at its most powerful; the territories it held were almost one fourth of the earth’s surface, which consisted of 25 percent of the world’s population; approximately 448 million people (Dolan 1-2). However, following World War II to the late 20th century, the empire’s holdings had been severely dismantledRead MoreAssess the Significance of the Role of Individuals in Bringing About the Expansion and Dismantling of the British Empire in Africa in the Period 1870-1981983 Words   |  4 Pagesin bringing about the expansion and dismantling of the British Empire in Africa in the period 1870-1981 It seems rather farfetched at first glance that individuals have enough influence in events such as the expansion of the British Empire in Africa or on the other hand the dismantling of it. However once we look into the effect individuals such as Cecil Rhodes, who was one of the main figures in the expansion of the British Empire to southern Africa or Harold Macmillan who with one speechRead MoreThe American Of The British Empire1550 Words   |  7 Pagessuccession and control over the Spanish Empire, the American colonies sought independence from the British monarchy and government. The Americans wanted a completely new government, without a King or any form of monarchy. While the Spanish crisis was one of leadership, connection to other empires, a desire to avoid partition. The American crisis in government came about through the actions of the King, and the colonists questioning the authority of the British Parliament to rule over them. The AmericanRead MoreWhat Were the Main Causes of British Decolonization After World War Two?1791 Words   |  7 Pages5 million people under British rule outside of the United Kingdom. Today, the British Empire only consists of minute islands spread around the globe. Great Britain was on the winning side with both the United States and the Soviet Union, but it came out of World War 2 as a sick old man. Therefore, Great Britain’s empire began to crumble beneath its very own eyes. It seems irrational to think that a winning power would lose its empire, so what were the main causes for British decolonization? The firstRead MoreHow successfully did Britain secure its Interests in the Eastern Question from 1856-1902?1526 Words   |  7 PagesBetween 1856 and 1902 British aims were to secure trade routes, maintain the balance of power in Britain’s favour, have naval control of the Mediterranean and to safeguard India and North Africa against threatening powers such as France and Russia. These aims were fundamental to Britain at the time and heavily influenced British foreign policy including British involvement in the Eastern Question. Britain’s aims in the Eastern Question were to maintain the integrity of the Ottoman Empire as a buffer toRead MoreThe Factors Of Economics Was Or Was Not The Primary Reason For British Imperialism1198 Words   |  5 Pagesdestroying other civilizations in the meantime. In this case, we look at whether the factors of economics was or was not the primary reason for British Imperialism. Robert Huttenback believed that British Imperialism was a result from economic factor primarily. They thought â€Å"much, no doubt, remains to be said concerning the relationship between the empire and economics. but perhaps, when all is said and done, Cecil Rhodes came closest to summing the whole thing up when he said, not totally in jestRead MoreThe First World War as a Turning Point in Britains Relations with India790 Words   |  4 Pagesas many were wounded, it changed the political social and economic issues behind British politics in a way not seen since. To show that it was a turning point in Britain’s relation with India Britain’s relations with India before the war must first be explained. British occupation of India had seen the rise and fall of the East India Company, the Indian Mutiny revolting against the British Policy of Westernisation to be followed by the Policy of Appeasement; all thisRead MoreThe Catalyst for the First World War1679 Words   |  7 PagesAccording to the will of Bismarck, these numerous treaties allow Germany in an international crisis, to have maximum flexibility. 2) The Bulgarian crisis and the rise of instability in the Balkans In 1876, a large rebellion, supported by Serbia, Montenegro and Russia, raised in Bulgaria. The crisis turned into a war between Russia and Turkey, between 1877 and 1878, which ended in the defeat of the Ottoman Empire. The latter was forced to sign the Treaty of San Stefano on 3 March 1878 Bulgaria becameRead MoreThe Decline Of Colonial India1699 Words   |  7 Pages Colonial India was under the laws and jurisdiction of European colonialism for nearly 200 years. Starting from laws, the European jurisdiction was able to show off power through conquest and trade. A lot has happened since the arrival of the British in the global south, with the birth of the East India Company which led to the epidemic famine of 1770. Which caused an economic burst as well as rapid population decline. Due to laws and rules of the East India Company, The famine, in which only

Social Studies Essay Example For Students

Social Studies Essay Social studies is defined by the Board of Director of the National Council for the social studies as, the integrated study of the social sciences and humanities to promote civic competence. Within the school program, social studies provides coordinated, systematic study drawing upon such disciplines as anthropology, archeology, economics, geography, history, law, philosophy, political science, psychology, religion, and sociology, as well as appropriate content from the humanities, mathematics, and neutral sciences. The primary purpose of social studies is to help young people develop the ability to make informed and reasoned decisions for the public good as citizens of a culturally diverse, democratic society in an interdependent world. There are two main characteristics of social studies as a field of study. First is social studies promoting civic competence, the knowledge, skill, and attitudes of a student needed to assume the office of citizen in our democratic republic. The National Council for the Social Studies considers civic competence as a main goal for social studies. The NCSS says, students who learn these skills in social studies will help shape the future of a democratic society. The second characteristic of social studies is the social studies program, K-12, integrates knowledge, skills, and attitudes within and across disciplines. A third characteristic is one in which social studies programs help students construct a knowledge base and attitudes drawn from academic disciplines as specialized ways of viewing reality. This can be achieved with courses such as, history, geography, political science, sociology, and language arts, English and fine arts. Examples from each help students experience concepts reflectively and actively, through reading, thinking, discussing and writing. The fourth characteristic of the social studies program is the demonstration of the changing nature of knowledge, fostering entirely new and highly integrated approaches to resolving issues of significance to humanity. The social studies program should help students gain knowledge of how to know, how to apply what they know, and how to participate in building a future. A well designed social studies curriculum will help each student achieve a blend of personal academic, pluralist, and global views of the human condition with a personal perspective, academic perspective, pluralist perspective, and global perspective. A personal perspective will help to explore events and recurring issues, consider implication for self, family, and the while nation and world community. Students should be able to make choices for themselves and others. Students should learn how to construct an academic perspective through study and application of social studies learning experiences. Based on diversity, social studies students should construct a pluralist perspective. A global perspective includes knowledge, skills, and commitments needed to live wisely in a world that possesses limited resources. It involves viewing the world and the people with understanding and concern. A social studies student will be able to connect knowledge, skills, and values to civic action as they engage in social inquiry. Knowledge is constructed by learners as thy attempt to fit new information, experiences, feeling, and relationships. In social studies educators draw from a number of disciplines to construct circular experiences enabling students to actively relate new knowledge to their existing understanding. For students to be better thinkers and better decision makers, they must have contact with those accustomed to thinking with precision, refinement, and clarity. They should be encouraged to be critical. Skills promoted in an excellent social studies program includes, acquiring information and manipulation data, developing and presenting polices, arguments and stories, constructing new knowledge, and participating in groups. The social studies curriculum focused on how values are formed and how they influence human behavior rather than on building commitment to specific values. The emphasis is placed upon helping students weigh priorities in situations in which a conflict exists between or among values. With each position students will be able to improve the ways in which they deal with persistent issues and dilemmas and participate with others in making decisions about them. .u4e7ab4523d027adb4641ec6b75dd7a15 , .u4e7ab4523d027adb4641ec6b75dd7a15 .postImageUrl , .u4e7ab4523d027adb4641ec6b75dd7a15 .centered-text-area { min-height: 80px; position: relative; } .u4e7ab4523d027adb4641ec6b75dd7a15 , .u4e7ab4523d027adb4641ec6b75dd7a15:hover , .u4e7ab4523d027adb4641ec6b75dd7a15:visited , .u4e7ab4523d027adb4641ec6b75dd7a15:active { border:0!important; } .u4e7ab4523d027adb4641ec6b75dd7a15 .clearfix:after { content: ""; display: table; clear: both; } .u4e7ab4523d027adb4641ec6b75dd7a15 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u4e7ab4523d027adb4641ec6b75dd7a15:active , .u4e7ab4523d027adb4641ec6b75dd7a15:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u4e7ab4523d027adb4641ec6b75dd7a15 .centered-text-area { width: 100%; position: relative ; } .u4e7ab4523d027adb4641ec6b75dd7a15 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u4e7ab4523d027adb4641ec6b75dd7a15 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u4e7ab4523d027adb4641ec6b75dd7a15 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u4e7ab4523d027adb4641ec6b75dd7a15:hover .ctaButton { background-color: #34495E!important; } .u4e7ab4523d027adb4641ec6b75dd7a15 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u4e7ab4523d027adb4641ec6b75dd7a15 .u4e7ab4523d027adb4641ec6b75dd7a15-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u4e7ab4523d027adb4641ec6b75dd7a15:after { content: ""; display: block; clear: both; } READ: I only wanted To lie with my hands turned up and be utterly empty EssayStudents who pose knowledge, skill, and values are prepared to take appropriate civic action as individuals or as members of groups devoted to civic improvements. The principles of teaching and learning document which must undergird all social studies programs include, social studies teaching and learning are powerful when they are meaningful, social studies teaching and learning are powerful when they are integrated, social studies teaching and learning are powerful when they are value based, they are powerful when they are challenging and they are powerful when they are active. The document also states additional requirements to support an excellent social studies program which lie beyond the control of the individual teacher. The purpose of the social studies standard is to serve as a frame work for K-12 social studies program, to serve as a guide for curriculum decision, and to provide examples of classroom practice to guide teachers in designing instruction to help students meet performance expectations. They provide criteria for making decisions as curriculum planners and teachers address issues, and how to access whether students and apply what they have learned. The social studies standards are presented as a set of ten thematically based curriculum standards, corresponding sets of performance expectations and illustrations of exemplary teaching and learning to foster students achievements of the standards at each school level. The ten standards for the social studies curriculums at every school level are, One culture; two time, continuity, and change; three people, places, and environments; four individual development and identities; fume individuals, gourd, and institutions; six power, authority, and governance; seven production, distribution, and consumption; eight science, technology, and society; nine global connections; and ten civic ideals and practices. The NCSS House of Delegates voted in November 1992 to approve the final version of the definition of social studies. NCSS recently issued position statements on curriculum, assessment, teacher education, and professional development. The purposes and goals of social studies are stated in NCSSs Essentials of the Social Studies, it identifies citizenship education as the primary purpose of K-12 social studies. It states that, effective social studies programs prepare young people to identify, understand, and work to solve problems. Assumptions about social studies as a school subject include social studies as diverse, all students should have access to the full richness of the social studies curriculum, teachers need adequate time and resources to teach social studies well at every grade level, and social studies teachers need to treat the social world realistically and address its controversial aspects. The vision of powerful social studies teaching and learning comes from the goals and purposes of social studies, the assumptions, and the available research and scholarships. Social studies teaching and learning is powerful when they are meaningful, integrative, value based, challenging and active, all of which are equally important. Powerful social studies teaching and learning is likely to become more common when assessment approaches at all levels focus on measuring progress toward social understanding and efficacy goals; teachers benefit and education receives support from administrators, parents, the local community, and government agencies; and the nation successfully meets ceratin currently recognizable challenges.

The Evolution Essays - Network Protocols, Frame Relay, Cell Relay

The Evolution In nature evolution occurs throughout various different things. Also evolution occurs in technology. Take for instance, ATM was an evolution of frame relay, and frame relay was an evolution of packet switching. Evolution happens everywhere but in technology it happens all the time. Packet switching technology breaks down messages into fixed-length pieces called packets and sent through a network individually. In packet switching messages are segmented into packets of a pre determined size before they are sent. This process is called packetizing. The packets are normally 1000 bytes long. There is a lot of error protection in the packet. Packet switching networks are made to run several alternative high-speed paths from one node to another. For instance if a node from San Francisco is trying to send a message to Los Angeles and the connection is busy or down, it will redirect its message to Denver then to Los Angeles as an alternative route. Frame relay is packet switching's next of kin. Frame relay evolved from packet switching. Instead of sending packets frame relay sends frames. " A frame has a one-byte header, two addressing and control bytes, a variable-length data field (1-64000 bytes), a 16-bit cyclic redundancy check, and a termination byte."Tcom book. In frame relay, there is hardware, on both ends of the connection that builds and breaks down frames. They do this through all kinds of data streams, LAN packets, digital voice, and asynchronous terminal input and the hardware writes the frames serially. The reason frame relay is more popular and better evolved than packet switching is that it uses commonly available circuits, which provides good throughput, and has low latency and is easy to configure. Packet switching is only good for data transferring and is sent through one type of line. Frame relay sends more information faster and through multi forms of connections. This makes packet switching not the suitabl e choice for ISP's. Thus leaving packet switching out of the picture in that field of that business. Many ISP's us frame relay as a customer access technology, for port aggregation and local traffic switching by ISP's is the fastest growing segment of the frame relay market. Leaving packet switching in the dust. However frame relay is not top dog in data transfers. Another form of transferring has evolved from frame relay, which is ATM (Asynchronous transfer mode). It is also known as cell relay. This form was created to solve the problem of delays in the transferring. It gets really annoying when you watch a video and it keeps on skipping or stopping every few seconds. That is an idea of a delay in data transferring. Its cells use fixed packets of 53 bytes. Theses cells can also be built and broken down like frame relay, but in a faster time. All forms of data, like voice, video, and data, can be sent through a single ATM line, at the same time (like a T3 line). A large amount of bandwidth is required to use ATM. However frame relay may be the more efficient way to go. Do to the fact that it cost more for ATM lines that it does for frame relay. Right now frame relay is the efficient source of data transfer, but in the future as multimedia features grow the need for ATM will grow with it as well. Having the best isn't always better. It may cost more than what you want to spend. From packet switching to frame relay to ATM, they all evolved from each other. Taking existing technology and improving it for the time it is needed for.